PROFESSIONAL ME
I’m a Director of Digital Marketing at an EdTech web design & software company, and have 10 years experience in content/social strategy, email marketing, & SEO.
Summary:
- Self-taught digital marketer
- Skills in facilitating teams
- Motivated to learn and enhance skills
- Work towards goals and achieve them
Goal:
To work in internal communications, and to create/manage processes for greater efficiency and happier teams.
Current role: Director of Digital Marketing, Educational Networks, Inc. - Miami/Orlando, FL, 2016 - Present
- Manage email lists, quote templates, social media strategy, email marketing, internal communications, quality checks, legal compliance, create guides, provide sales enablement, answer & submit bids for RFP’s, attend daily design meetings, work closely with VP of Sales, write all sales/marketing copy, plan, create, write, schedule out all sales emails.
- I scheduled/created all emails and social posts to ensure marketing efforts continued during a long term absence.
- Read all legal contracts to make sure there's nothing alerting prior to proceeding with the sale.
- Create internal/external guides and documentation of processes across all teams.
- Achievement - work hand in hand with the sales team to generate warm, qualified leads. Recently, lead the design, project, development teams in the website redesign for our corporate site, and wrote all the copy.
- Skills honed - internal communications, project management and time managment skills.
- Lessons learned - teamwork really does make the dream work! Collaboration across all teams was essential to the success of the corporate website launch.
- Software I work with - Proprietary internal email marketing system, Canva, Bufferapp, Google workspace, Slides, Google Docs, Google sheets
Work History:
Director of Communications, Antly, Inc.* - Miami, FL, 2016-2018
*Antly is owned by Educational Networks Founder & CEO and I worked both positions simultaneously.
- Achievement - created a database of zero leads to 2000+ leads
- Skills honed - B2B communications, research, paid media partnerships, Google PPC, press release, email marketing
- Lessons learned - product market fit is highly important to know prior to launching any business.
- Software I work with - Proprietary email marketing software, Canva, Bufferapp, Google
The below work history was one continuous job from 2012-2016. My role changed within the company after each merge. Swish Digital merged to eyeball digital, Inc. in 2013, eyeball digital merged to ModOp in 2015.
Supervisor Content Strategy at ModOp - Miami, FL 2015 - 2016
- Achievement - Our Luxury vodka brand wished to rebrand its messaging to promote “Made by Nature” organics collection. I found the instagram influencers, created the outreach process, and managed the agreement partnerships, and was an integral part of the strategy team from start to finish.
- Skills honed - leading a small team, reporting to C-suite, constructive feedback, inter-personal communication, quality reviews, the “whys”, pushing team members to do their best.
- Lessons learned - I quickly realized I needed to improve my time management, managing stress levels, and delegation.
- Software I worked with - PowerPoint, InDesign, Basecamp, Wordpress, Outlook, Harvester, Excel, Word, Sprout Social, Schedu.gram, Facebook, Instagram, Rival IQ, Crimson Hexagon, Tableau, Adobe Acrobat DC, ViralWoot
Content/Social Strategist at eyeball digital, Inc. Remote 2013-2014, Miami, FL 2014-2015
- Achievement - Main point of contact for our New York Times bestselling author, managed communications between the client, the account executive, social strategy team, our creatives, and producers. Helped launch a personal brand that would help create more influence in other areas than only her books; had a key role in the team responsible for ideating, strategizing, planning, and executing it.
- Strategized, collaborated with all authors, edited content, uploaded every article written by the Beyonds Words Team prior to launching, and scheduling.
- Managed the social strategies for the documentary, Alive Inside
- Competitor Analysis helped land the Polaroid Cube Account
- Skills honed - Social strategy, competitive analysis, strategy pitches, presentations, data storytelling, reporting, social analysis, email strategies, Facebook marketing, paid campaigns, strategic partnership, road mapping, influencer outreach, social media community communication, client / internal communications, strategic planning
- Lessons learned - Set client expectations, cross-functional team communications, always share a strategic POV, come with solutions not problems
Copywriter/Link Builder at Swish Digital - Lake Mary 2012-2013
- Achievement – Two of our largest clients were going to leave due to lower quality of the blogs being written, and published for SEO purposes, in order to appease and keep these clients happy, they were transferred to me, and after reviewing the quality of my work, remained with the company.
- Skills honed - blog writing, meeting tight deadlines, quality check, proofreading, managing other writers, SEO white hat tactics, topic research, headline writing, keyword research
- Lessons learned - work ethic, being teachable, soft skills matter just as much as hard skills to be an exceptional team player
- Software I worked with - Wordpress, Word, Excel, Outlook
URL’s & Publications:
Both examples are from Quora’s Asked to Answer, (read all my “asked to answer”):
63.7K content views on my answers since joining in 2014
- Expert Roundup: What Kind Of Product Content Drives eCommerce Sales In 2020
Published August 2022 - I was asked to offer an expert opinion on what type of content drives sales.
- How LinkedIn Convinced Powerful Influencers to Create Content
Published January 2015 - One of my Asked to Answer responses on Quora was used as a quote in this publication.
- Contributing Editor for Nir Eyal’s book Indistractable
